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The Business of Art


  • Center for Cultural Innovation via Zoom (map)

The Business of Art:

Entrepreneurial Training for Artists


If you are an artist, you have an arts business. Get the entrepreneurial tools and resources you need to sustain and thrive as an artist.

In weekly virtual seminars you will hear from experts in the field (many of whom are also practicing artists), exchange ideas and resources with your peers, and apply what you learn to growing your own arts business. In the final session, each artist will present their art business model and celebrate their accomplishment as a cohort.

  • Session 1, September 11: Presenting Yourself as an Artist 

  • Session 2, September 18: Identifying Your Values & Setting Goals / JEREMIAH OLAYINKA OJO

  • Session 3, September 25: Designing Your Business Model & Building a Business Plan / AMY KWESKIN

  • Session 4, October 2: Promoting Yourself & Your Work / KATRINA FRYE

  • Session 5, October 9: Legal Issues for Artists / CASEY SUMMAR

  • Session 6, October 16: Managing Your Money / AMY SMITH

  • Session 7, October 23: Moving Forward with Strategic Planning / AMY KWESKIN

  • Session 8, October 30: Funding Your Art Project or Business / ELAINE GROGAN-LUTTRULL

  • Session 9, November 6: Cluster Counseling / ALL PRESENTERS

  • Session 10, November 13: Art Business Presentations & Graduation

DATES: Wednesdays, September 11 – November 13, 2024
TIME: 2:00-5:00pm Pacific / 5:00-8:00pm Eastern
VENUE: Zoom
COST: $250 early registration / $300 after September 1*


Allison Wyper, Facilitator

Allison is an artist, consultant, web designer, and arts entrepreneur with 20 years of experience providing administrative, marketing, and production support for individuals and organizations. She founded Rhizomatic Arts in 2014 to help creative people work independently, not alone. As Artists Knowledge Manager at the Center for Cultural Innovation from 2017-2023, Allison managed professional development training and communications, including the Business of Art program, and oversaw publication of the 3rd Edition of the Business of Art workbook. Recognized by CCI as a Business of Art Master Facilitator, Allison has led 16 Business of Art workshops, taught Teaching the Business of Art: A Community Knowledge Exchange for Facilitators, and is currently writing the Business of Art Facilitation Guide, which will be published in late 2024.

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